My Digital Marketing Journey

Digital Marketing Project Showcase

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Freelance Social Media Marketer (Since 2019)

Since 2019, I’ve provided media buying services for SMEs, delivering effective targeting strategies and driving sales through performance-focused campaigns. I also conduct online courses for SME owners, helping them understand and manage their own sponsored ads. Additionally, I offer content writing services, crafting creative content and developing content marketing strategies to support brand growth.

Eingyin Khaing @ Xing Digital Marketer -1

Digital Marketer(May 2022 – June 2023)

Worked with a heritage brand founded in 1912 in Mandalay, known for Myanmar traditional snacks. Managed monthly content calendars and media budget allocation for optimized media buying. Developed content strategies aligned with digital trends, proposed seasonal campaigns to boost online sales, and ensured a consistent social media presence across platforms. Collaborated with third-party agencies and internal teams on product photoshoots and marketplace updates. Provided monthly reports on social media performance and sales-driven campaigns.

myint myint khin myanmar traditional snack

Key Account Executive(November 2023 – July 2024)

Worked at a leading Digital Marketing and 4G/LTE Digital Signage Advertising company in Mandalay. Responsible for executing digital marketing strategies to meet company and client objectives. Managed content calendars, media planning, and optimized campaign performance through regular analysis and brainstorming. Acted as a liaison between cross-functional teams and clients to ensure timely project delivery and foster business growth. Additionally, reported on social media campaign performance and proposed upselling and cross-selling opportunities to enhance client value.

Digital Marketing Executive(July 2024 - Present)

Worked at a fast-growing mobile retail business in Mandalay, focused on secondhand phone sales. Responsible for executing digital marketing strategies to support sales growth and brand awareness. Led media buying and planning for Facebook campaigns, aligning budgets with promotional goals and seasonal trends. Managed execution to drive customer engagement and lead generation. Additionally, monitored key metrics, reported on ad effectiveness, and proposed campaign adjustments to improve ROI and digital visibility.